Today's OMC news

Intelligent Investing News

Goodby, Silverstein & Partners Hires Tom Dobry

[PR Newswire] - Goodby, Silverstein & Partners announced today it has hired Tom Dobry, formerly at Lithia Motors, Inc., to join the Agency as Group Account Director on Chevrolet in GS&P's Detroit office.

Renowned Healthcare Advertising Agency LLNS Re-Launches With Ideas at the Center

[PR Newswire] - LyonHeart, a leading full-service healthcare communications company and member of the Diversified Agency Services division of Omnicom Group Inc. , today announced it will restore its official corporate name to LLNS. The homecoming honors nearly 40 years of creative excellence and deep strategic thinking that made LLNS agency of record for some of the industry's most well-known brands.

[video] Best Route for Foreign Companies: China Watch

Havas primed to pursue new deals

[at Financial Times] - Improved profitability at Havas HAVS will act as a springboard to bigger acquisitions by the advertising group after a dealmaking hiatus of several years.

M&A fever lifts the tempo in Brazil

[at Financial Times] - When a Brazilian advertising executive read that Publicis PUB of France, the world's third-biggest advertising group, was preparing to take a stake in local agency Talent that valued it at R$350m , he turned to his wife and said: "I think we're rich".

RAPP Signs Marty Cooke as U.S. Creative Head to Round Out Agency Arsenal

[PR Newswire] - Global marketing agency RAPP has announced that Marty Cooke is joining as U.S. Chief Creative Officer to strengthen the creative and branding firepower of the agency.

Aegis seeks deals as results boost recovery hopes

[at Financial Times] - Aegis Group boosted optimism for an advertising recovery after almost doubling its profits and lifting its forecasts for the industry.

TBWA\Chiat\Day Los Angeles Adds Firepower to Planning Department

[PR Newswire] - TBWA\Chiat\Day Los Angeles today announced the addition of Neil Saunders, Catherine Heath and Clyde McKendrick as group planning directors.

WPP Group And The Real Mad Men

With Toyota Down, Nissan Hopes 'Innovation' Gives It Edge

WPP raises forecasts as advertising rebounds

[at Financial Times] - A rapid rebound in advertising in North America and on television that surprised even Sir Martin Sorrell on Tuesday pushed WPP, the world's largest marketing services group, to raise its earnings guidance for the year.

Who Gives, Why do They Give, How do They Give to Nonprofits?

[PR Newswire] - A new research study was released Tuesday that may change the way many nonprofits approach their fundraising budgets. The report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, uncovers valuable insights on donor behavior and preferences as well as insight into age, demographic and other factors.

UPDATE - U.S., traditional media boost WPP organic sales

Corbett Accel Healthcare Group Is Now CAHG, Promotes New Vision 'We Grow Leaders'

[PR Newswire] - Corbett Accel Healthcare Group is now CAHG, having adopted a new integrated marketing communications network model designed to deliver MarketMovingIdeas® in support of their clients' brands. Complementing the new agency network brand is a new vision, We Grow Leaders, which reflects the agency network's devotion to the development of leadership brands, ideas and talent.

What earnings reports have revealed about ads

[AP] - Here are highlights of recent quarterly earnings reports from selected Internet, media and advertising companies and what they say about the state of spending on advertising:

Shopping Lists Become Tool to Save as Recession Lingers

[PR Newswire] - The shopper experience study currently underway by The Integer Group ® and M/A/R/C ® Research revealed in their recent newsletter, The Checkout, that 43 percent of general market shoppers report that they "always" rely on a shopping list while in the store.

Omnicom Adds National Healthcare Giant to Client Roster

[PR Newswire] - After a lengthy review, The SCOOTER Store, the country's leading provider of power mobility products and services, has selected an integrated Omnicom team as its new agency to help strengthen and broaden the company's brand and messaging.

Is Advertising Growth Becoming a Tough Sell?

[Morningstar] - Advertising growth is back, but growth rates are peaking.

Jennifer Severns Joins Zocalo Group from Harpo Productions

[PR Newswire] - Zocalo Group, Omnicom Group's premier word-of-mouth marketing agency and a unit of Ketchum, today announced that Jennifer Severns has joined the organization as creative director of Zocalo Studios.

WPP Acquires Digitaria Interactive

Intelligent Investing News

Goodby, Silverstein & Partners Hires Tom Dobry

-- Goodby, Silverstein & Partners (GS&P) announced today it has hired Tom Dobry, formerly at Lithia Motors Inc., to join the Agency as Group Account Director on Chevrolet in GS&P's Detroit office. In... (Source: Press Release)

Renowned Healthcare Advertising Agency LLNS Re-Launches With Ideas at the Center

-- LyonHeart, a leading full-service healthcare communications company and member of the Diversified Agency Services division of Omnicom Group Inc. (NYSE: OMC), today announced it will restore its official... (Source: Press Release)

RAPP Signs Marty Cooke as U.S. Creative Head to Round Out Agency Arsenal

-- Global marketing agency RAPP has announced that Marty Cooke is joining as U.S. Chief Creative Officer to strengthen the creative and branding firepower of the agency. (Photo: http://photos.prnewswire.com/prnh/20100830/NY56740... (Source: Press Release)

TBWA\Chiat\Day Los Angeles Adds Firepower to Planning Department

-- TBWA\Chiat\Day Los Angeles today announced the addition of Neil Saunders, Catherine Heath and Clyde McKendrick as group planning directors. TBWA\Chiat\Day Los Angeles' planning group combines traditional,... (Source: Press Release)

UPDATE: News Corp To Fold Digital Ad Unit Into MySpace

News Corp. (NWS, NWSA) will combine its online advertising network, the Fox Audience Network, with its social networking site, MySpace, as FAN's president, Adam Bain, plans to depart to join Twitter Inc.... (Source: Dow Jones Newswires)

News Corp To Fold Digital Ad Unit Into MySpace

Who Gives, Why do They Give, How do They Give to Nonprofits?

-- A new research study was released Tuesday that may change the way many nonprofits approach their fundraising budgets. The report, Heart of the Donor, Insights into Donor Motivation and Behavior for... (Source: Press Release)

Corbett Accel Healthcare Group Is Now CAHG, Promotes New Vision 'We Grow Leaders'

-- Corbett Accel Healthcare Group is now CAHG, having adopted a new integrated marketing communications network model designed to deliver MarketMovingIdeas(R) in support of their clients' brands. Complementing... (Source: Press Release)

Shopping Lists Become Tool to Save as Recession Lingers

-- The shopper experience study currently underway by The Integer Group (R) and M/A/R/C (R) Research revealed in their recent newsletter, The Checkout, that 43 percent of general market shoppers report... (Source: Press Release)

Omnicom Adds National Healthcare Giant to Client Roster

-- After a lengthy review, The SCOOTER Store, the country's leading provider of power mobility products and services, has selected an integrated Omnicom team as its new agency to help strengthen and... (Source: Press Release)

Jennifer Severns Joins Zocalo Group from Harpo Productions

-- Zocalo Group, Omnicom Group's premier word-of-mouth marketing agency and a unit of Ketchum, today announced that Jennifer Severns has joined the organization as creative director of Zocalo Studios.... (Source: Press Release)

Energizer Names TBWA Worldwide As Global Agency

-- Energizer (NYSE: ENR) today named TBWA Worldwide as its global agency network for the Energizer and Eveready brands. TBWA Worldwide will be responsible for all of the creative global advertising activities... (Source: Press Release)

Omnicom Group Names Dara Akbarian Senior Vice President of OMC and Chief Financial Officer of Omnicom Group APIMA

-- Dara Akbarian has been named Senior Vice President of Omnicom Group Inc. (NYSE: OMC) and Chief Financial Officer of Omnicom Group Inc.'s Asia Pacific India Middle East Africa (APIMA) operations, effective... (Source: Press Release)

DDB's Minerva Garcia Wins AAF Diversity Achievement Award for Diversity Efforts

-- DDB announced today that DDB New York Human Resource Manager Minerva Garcia has been awarded the Diversity Achievement Award for Educator by the American Advertising Federation (AAF). The yearly Diversity... (Source: Press Release)

Critical Mass Adds Creative Firepower to Service Key Client Accounts

With the addition of new clients and growth on existing accounts, Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, today announced the hire of seven new Creative Directors culled... (Source: Press Release)